Rebuilding what the system broke

It’s every child’s birthright to grow up in a loving, secure home.

Every child deserves to belong, to feel valued and to have their voice heard. No child should feel abandoned or neglected.

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Registered charity in England & Wales

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No. 1207064

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Founded by Fatima Whitbread MBE

The people behind it

Who's behind the campaign

Together we are creating a care system where every child feels safe, valued and able to thrive.

Fatima spent the first 14 years of her life in the care system before being fostered and adopted by her coach, Margaret Whitbread. She went on to break the world javelin record and win World and European titles. Drawing on her lived experience, she founded Fatima's UK Campaign to champion the nurturing support, stability and opportunities every child in care deserves, helping them build a brighter future.

Gina brings more than four decades of experience, including over 20 years leading an award-winning school and since 2005 developing leaders at every level. She empowers individuals, teams, and organisations to lead with integrity, compassion, and courage.

Together, they're working to change how the system treats every child who passes through it.

More about us

Why we exist

For too long, the UK care system has failed too many children and young people.

Many leave care without the support, stability or hope they need to build a secure future. They face homelessness, mental health crises and unemployment, often because the people and services around them fell short when they needed them most. Every young person deserves the chance to feel safe, supported and hopeful about what lies ahead.

This is not an easy challenge to solve, but young people cannot wait. Lived experience has shown us what that costs. Fatima's UK Campaign is bringing people together to turn that experience into practical action and better opportunities for children in care and care leavers.

“No more excuses. No more waiting. Young people need action now. Together, let’s change the story for those growing up in care.”

Better Futures, Built Together

Our Action Hubs bring communities, carers, employers and decision-makers together to create real opportunities for young people.

StreetGames

StreetGames brings sport to young people’s doorsteps in low-income and under-served communities, where too many miss out. Drawing on more than 20 years of experience, it helps around 400,000 children and young people a year get active and, with it, safer, happier and healthier. It believes change is best delivered locally, so it backs a network of over 1,600 community partners, from sports clubs to housing associations, with insight, funding, training and resources. From youth groups to Downing Street, StreetGames also champions the voices of young people in under-served communities so their needs shape decisions.


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St Wilfrid’s Hospice Seahorse Project

The Seahorse Project, run by St Wilfrid’s Hospice, gives grieving children and young people somewhere to turn. It offers free, specialist bereavement support to those aged 6 to 18 across Eastbourne, Seaford, Hailsham, Heathfield, Uckfield and everywhere in between, helping them understand and manage difficult feelings in a safe, supportive space. Care-experienced children can carry extra losses, from changes in family relationships to separation from the people they love, and the Seahorse team meets each young person where they are. Support may include one-to-one counselling, therapeutic play and creative activities, working alongside families, carers, schools and professionals so no child faces grief alone.


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The Personal Best Foundation

The Personal Best Foundation is the official charity of England Athletics, changing the lives of children and young people through the power of athletics. Founded in 2022, it works with community partners across the UK to break down the barriers of poverty, inequality and social exclusion that keep young people out of sport. Its athletics-based programmes improve physical health, mental wellbeing, confidence and social connection, in safe and inspiring environments. The Foundation believes every child has a personal best and deserves the chance to reach it, whatever their background, and is proud to partner with Fatima’s UK Campaign as part of the Action Hubs.


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Affinity 2020

Affinity 2020 is a Rotherham social enterprise working with care-experienced young people who have emotional and social additional needs. Founded by turn-around executive headteacher Charlotte Elliott, its trauma-informed, student-centred approach brings together educators, associates and employers to support a successful transition into adult and working life. Its work responds to stark realities: 52% of care leavers have a criminal conviction by 24, compared with 13% of their peers. At its heart is a specialist post-16 college for care-experienced young people with an EHCP, delivering a NOCN-accredited Preparing for Adulthood curriculum alongside creative programmes that build belonging and research that improves equality of opportunity.


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View all our hubs

One Voice Summit

Shaping Solutions Together

Delegates, contributors and exhibitors came together to share their experiences, look ahead and find practical solutions to improve outcomes for children and young people in care.

The Summit focused on what needs to happen next, and how we can make it happen together. Explore the sessions and read the draft white paper to see the ideas and solutions that came out of it.

Watch the sessions

News

What we're working on

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Join us in creating a care system which works for every child.

Join the partnership and help us deliver what every child and young person deserves: A loving, caring and secure home.